Textuality and emotion in art. from artwork to sensation to the market: Laure Prouvost

João Laia composes a text around the work of Laure Prouvost, observing the emotional factor of some linguistic content and also the specificity of mood for art presentation spaces. 

‘…THIS PAGE IS SUPER SLOW AND FRUSTRATING IT’S REALLY HAD TO TURN IT; THIS PAGE IS SO SLIMLY; THIS IS THE WRONG PAGE; THIS PAGE IS SO HEAVY.’ 1

You might be thinking that the quote with which I have decided to open this text would perhaps be more apt to a newspaper or magazine article. The virtuality of online media such as this blog based platform, could possibly reduce or at least interfere with the physical immediacy those lines aim at. The constant references to the material attributes of the object are provoking frustration by the fact it is nowhere to be found. Being very blunt: there are no paper pages for you to turn, feel or touch. There is simply a mouse/touch pad or something, where you scroll up and down and click. There is something for you to touch but it’s not which the phrases refer to. You cannot follow their meaning through. The image has no matter being rather built out of dots. You could and still can touch the screen or the keyboard though, but it wouldn’t be the same thing, would it?

Well try it then.